Our Story

We have a story, a story that symbolizes the joy of a new beginning, overwhelming emotions and togetherness. We came into existence when two people met and planned to start their lives together. The brand signifies a very special relationship, thus the name – L’Amour. Love brought Aniket and Mauni together and they formed this brand to celebrate their special moments.

Our Philosophy

We aspire to bring happiness to our clients in the form of jewelry. We hope it will bring them closer to their loved ones. L’Amour specializes in making minimalistic designs using unique methods of production to provide the most value to our clients. Our focus remains on maintaining our standards of quality to ensure full satisfaction to our clients and their loved ones.

Our Quality

Our aim is quality over quantity, thus every piece is hand crafted using ethically sourced 14k gold, in addition to the sterling silver. Each piece goes through a vigorous process from designing to making and reassuring its fine quality to enable our clients with a long lasting use of jewelry.

Our Designs

Simplicity is the new elegance – is our primary value, which is persistent in every design. Our designs are minimalistic that can be paired up with a variety of clothing styles, giving each look a chique feel. Every design concept is hand drawn and has a story to tell. Each design is inspired by giving a thought to the simple moments in life that we often overlook. We aspire to brighten the simplest of moments in the form of our designs and help you cherish it, thus – Thoughtfully Designed.